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Task: Rewarding Social Behaviour

Repercussions:

  • We found players created more posts than other social networks, however, the posts being created were less curated and more focused on bulk in order to to allow friends to gain Taymoji from liking posts

    • 5.2 / day

    • FB = 3.1

    • Tw = 0.31

    • IG 0.2

  • Avg Likes per DAU = 94/day

    • IG = 8.4

    • FB = 4.2

  • Directly incentivizing social connections through the gameplay loop lead players to connect with a larger than average number of people. However, we found out through conversations in the app that the larger number was less about making real connections and more about gaining access to more posts to mine for Taymoji.

    • Average Number of friends in TSL 1249

    • Twitter = 707

    • FB =338

  • Average Time spent in app 47 Mins

    • FB - 35

    • Snapchat = 25

    • IG = 15

    • TW = 5