Task: Revamp the wardrobe experience.

Overview: When Kim Kardashian Hollywood was first created, the number of customization items - facial features, clothing, accessories - available for player to use was relatively small. {insert number here} As with most mobile games, a “design for the now” approach was taken, which meant that ensuring the design of the wardrobe would be able to withstand going from 100’s of items to 1000’s of items was something to worry about if the game was successful enough to encounter this problem. With the library constantly growing, for us, it was obvious that the task of browsing through the collection of customizable items become cumbersome and frustrating

Organizing: After taking an inventory of all the different types of customization items in the game, we realized there were several sub-categories that could be created from the initial group of categories

UI changes: The original layout of the wardrobe ended up being the most ideal for both viewing your character and browsing customization items. So we decided to develop a way to navigate to a subcategory using the current system already in the game. We took it a step further and added a Home level which we could use to promote featured items and highlight our designer line.


Outcome: The work we put into the wardrobe would definitely be classified as a quantitative change. Although we didn’t notice a significant uptake in clothing sales, the response from players was overwhelmingly positive.

The redesign also gave us a chance to rework the backend to allow us the opportunity to come up new creative ways to sell clothing in the game.