My name is Ravi Aujla.
I am a Digital Creative living in Toronto, Canada.
For the past 14 years I have worked on digital products for numerous national and international brands ranging from retail and consumer packaged goods to government and financial institutions. Some examples include BMO, Ikea, Target Canada, Government of Ontario, Ontario Power Generation, Cancer Care Ontario, Molson Canadian, Axe Canada and Subway, amongst others.
My role in a project has me working closely with the UX team to develop how a product will most efficiently help the end user attain their goals. Having such a big role in the way the product will flow, I usually have a strong idea of how best the product should be executed visually. I generally like to get my hands dirty and execute the visual design of the product. I then act as a bridge between the creative phase of the a project into the development phase, ensuring that the development team understands the path the project has taken and also to ensure that the final product accurately depicts the original vision set out at the start of the project.
Aside from developing exciting UX/UI solutions for a product, I also enjoy creating digital content that users consume and engage with on a regular basis. Whether it be through an online video series or a brand’s social media timeline, I like the challenge of curating and developing content that connects a brand with its user base.
I have been fortunate to work beside some very talented senior creatives. They have taught me how to craft my raw ideas into viable digital solutions for our clients. I have tried to return that favour to many of the young designers I have had the privilege of working with. Helping guide them in all aspects of the craft has not only helped them navigate through the chaos of an ever-changing industry, but it has also given me a stronger foundation in my own career skills and knowledge.
Outside of work I have a very diverse list of interests. I won’t list them all, but for starters I am a huge fan of the beautiful game, football. Or as it’s known in North America, soccer. I play several times a week and usually watch matches at least twice a week (did I mention that my wife is quite accommodating to my soccer needs). I also enjoy traveling. Earlier this year my wife and I ventured to the roof of Africa and climbed Mount Kilimanjaro. Whether close to home or far abroad, I like to explore and immerse myself in the local culture and find my travels always leave me with learning’s I can incorporate into my day-to-day life.